EXERCISE 18
Each company has many "public" who would be able not only to recognize its name __1_ to correctly identify its industry and its _2__.These publics include present customers and stockholders as well as banks,insurance companies,stockbrokers,and securities __3_ who supply the company with essential services and capital.
The _4__ names of many well-established companies can be one of misinformation,thereby _5__ communication with them. This was the problem that faced Michigan Seamless Tube Company---a company with sales of 128 million a year. At first__6_,the company's name tell us that it is located in Michigan _7__ that it manifactures seamless tubing.What the name does not __8_ to most people is the fact Michigan Seamless tube also has operations in five __9_ states and has a varied production line of forgings,broaching machines,tools,ans steel bars in addition to seamless tubing.The problem was __10_ by the company's _11__ ,which operated _12__ their own names and were not clearly identified with the _13__ company.
Customers,suppliers,and the financial community did not see Michigan Aeamless Tube as a _14__ based metal producer.They perceived it only as a small,_15__,regional manufacturing company.The company's __16_ decided to adopt a new corporate identity.
The _17__ point for this change was the company name. The new name had to be one that could encompass all of the company's products and subsidiaries, a name that would correctly project the image of a _18__ corporation.After considering many different possibilities,management decided on a __19_ word:Quanex--- a name _20__ from a combination of the first three letters of the word "quality" and the first three letters of the Latin word "nex",which means connection.
1) A and B but C however D either
2) A production B product C producing D by-product
3) A analytical B analyst C analysis D analysts
4) A business B co-operation C incorporation D corporate
5) A limiting B limits C limit D limited
6) A glance B view C watch D consideration
7) A and B but C so D however
8) A pass B transfer C convey D transmit
9) A else B others C other D rest
10) A decreased B increasingly C increased D compounded
11) A headquarters B plants C agents D subsidiaries
12) A in B under C with D have
13) A parent B mother C head office D original
14) A broadly B sizebly C competitively D largely
15) A specialized B special C specialty D specialization
16) A managements B managerial C managers D management
17) A first B start C begin D starting
18) A diversification B dicersifying C diversify D diversified
19) A created Bcoined C made D imagined
20) A resulted B compounded C derived D changed
答案:
1--5BBDDA
6--10AACCD
11--15DBAAA
16--20DDDBC
